An Unconventional Life Podcast with Dr. Russell Strickland-- 

Your LinkedIn Profile: It’s Not About You

 In the August 11th episode of An Unconventional Life Podcast, Sandra Long discusses with Dr. Russell Strickland why and how she started on LinkedIn. Sandra also talks about her book LinkedIn for Personal Branding: The Ultimate Guide, and emphasizes the importance of maintaining a friendly and approachable online presence and building valuable connections. 

 In the episode the pair discuss: 

👉 Building and optimizing your LinkedIn presence

👉 Adding threads of who you are to your professional profile

👉 Using the hero’s journey framework to introduce yourself

👉 Don’t just connect—strategically connect

👉 Overcoming the fear factor of networking

👉 Making your profile do the selling for you

👉 Rethinking and repositioning your LinkedIn content

👉 It’s not about you, it’s about the people you will serve

Check out the full interview below: