Comment: When it comes to personal branding, I always ask my coaching clients and my graduate students the question: "In your career, what do you, ultimately, want to be known as 'the guru of' or 'the go-to person for'?" Well, when it comes to all things LinkedIn-related, as far as I am concerned, the Guru of... and the Go-to Person for...LinkedIn is Sandra Long of Post Road Consulting! An excellent presenter, trainer, and facilitator, Sandra, literally, "wrote the book" on this subject, with her must-read masterwork, "LinkedIn for Personal Branding: The Ultimate Guide." So when it comes to building your brand -- both online and offline -- you can't make a better decision than to reach out to Sandra Long...as she, herself, is "the ultimate guide" in this area.