Hi Friends!

Greetings Friends!

Annnnddd....... here we are at the END of quite a year!

We can see the light at the end of the tunnel. Let's all just stay healthy all winter long!

This is my December newsletter where I share the latest LinkedIn features and capabilities. And I share a few other things that are happening in my world.

LinkedIn Updates – December 2020

For Businesses:

👉 We now see "Super Admins" for LinkedIn company pages. Who is your company's super admin?

👉 LinkedIn is testing ads in Stories. Ugh.

👉 The very best news ever for LinkedIn Company Pages > NEW PRODUCT PAGES! We had these years ago on LinkedIn, but they were removed. I am SUPER excited about this new page capability. So if you have a company this is terrific news. Plan to add your products and services along with media. Here is a sneak preview from Zoom. Check out their page and click on PRODUCTS > SNEAK PEEK

👉 LinkedIn Sales Solutions just introduced a new solution called Sales Insights which provides prospect data for sales teams. It looks like it pulls similar data that we find in Sales Navigator. Sneak peek below ⬇️

For Individual LinkedIn Members:

👉 I found a new tab on the top of my Profile. At first, it was called "Add Goal" but now I see it is "Open to" and it leads to the option to share that I am hiring. Check it out if YOU are hiring.

👉 I have seen notifications for a new poll which is quite nice. Not sure if this notification is just a test or permanent.

👉 There is talk of a new category of LinkedIn users called LinkedIn Creators. Not as exclusive as the LinkedIn Influencers. Something to watch if you wish to create content and get followers. I will keep you posted as more info becomes available.

👉 Do you like to write? The newsletter beta is expected to roll out more extensively soon. A few folks have it. People are waiting. I am waiting.

👉 Hashtag posts are appearing in the feed now. Remember to use hashtags when you post, but not too many!

Top New LinkedIn Features For 2020? 🎩

You may be wondering what the BEST new features we saw rolling in during 2020? I will be posting about this before December 31. I can't wait to tell you my vote for the TOP new features from the entire year. Send me a note with your favorite!

Book: Gift idea 🎁

My friend Bob ordered over a DOZEN of my book LinkedIn For Personal Branding for gifts this year! He purchased for 12 mentees, 2 of his adult children, and a coworker. How great is that!? Thanks, Bob!

You may want to give the gift of a book, and here are the links for your consideration!

LinkedIn for Personal Branding - for professionals, executives, biz owners, students, and job seekers

Supercharge Your Notary Business with LinkedIn - with coauthor Bill Soroka - great for notaries and loan signing agents

This was kind of an experiment and two things happened:

👉 Dozens of you signed up for the free digital products, but I don't know who did exactly so I would love to hear back from you if you found this helpful? Just reply back to this email. Your feedback will help me decide if I should participate next year.

👉 500+ new people signed up for my course LinkedIn Visibility: Be Found which was just totally revamped. WELCOME to all these wonderful new folks! You can expect to see LinkedIn updates from me every month. Glad you are here!

Gratitude Corner

👉 5000+ Views - thank you! 🧸

My TEDx talk just reached 5000 views, thanks to many of you! It's 11-minute long and available for free on YOUTUBE.

👉 Thanks to the Women in Insurance UK Summit

I enjoyed speaking to this wonderful group at the end of November. My friend Gail Lowney Alofsin also spoke so that made it super fun. Here's my gratitude post.

👉 Thanks to the LinkedIn Personal Branding Webinar Attendees

I had a free webinar on December 7, about LinkedIn and Personal Branding. It was partly educational as well as a relaunch. Thank you to everyone who attended. You had great questions and insights! ............I do have a replay of the educational part - only available for this group, so let me know if you wish to get that.

Gearing up for 2021! 🎉

I am so excited to get going into 2021. Are you looking for a speaker to motivate and educate your team or students? Or do you want to up your own personal LinkedIn game to open up a new business or career opportunities? Either way, just reply back and we can get a conversation started about YOUR 2021 on LinkedIn!

Thank you all - Happy Holidays - Please Stay Safe and Healthy!

Sandra

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