Dear friends,
May was an incredible month for me and I feel so grateful.
The first thing was a complete surprise. I was named a LinkedIn Top Voice. This was a shock and it's also unclear how people are chosen for this distinction. I do know that it is based on content creation and being a trusted LinkedIn member. There are plenty of amazing LinkedIn creators who do not have this distinction, so maybe there is some additional random element at play.
The second big thing for May was the release of my newest book Jumpstart Your LinkedIn Profile: 67 Actionable Tips. This new book is much shorter and strictly focused on the profile. Readers of LinkedIn for Personal Branding and Supercharge will benefit from it........ and there will also be brand new readers. Info and links related to my newest book are below.
Let's focus on the new LinkedIn features first.
LinkedIn Updates – May 2024
For Companies /Universities/ Organizations:
👉 Most organizations now have access to the featured content. This is a wonderful feature, so check that you have it now. You can view this feature on the Post Road Consulting company page.
👉 Don't like the pull-through image on your page post? I am hearing we can now upload another image (think thumbnail) but I haven't tried it yet myself.
👉 Organizations can verify the email domains of employees now. This is good news. There are some unscrupulous people online who fake their employers.
For Job Seekers
👉 Job seekers who are interested in an internal role can now send a signal to the HR team. You can signify your interest in a new role and identify the job titles you are focused on, plus locations and types of work. This internal signal lasts for up to 6 months and you can change it at any time. Good news.
👉Job seekers are wise to access company job tabs in addition to the main jobs section on LinkedIn. You can view employees who have similar titles to your recommended jobs. Use this research to understand the role better or develop relationships that might be beneficial within that company.
For Salespeople and Fundraisers /Development Teams:
👉Most of the Sales Navigator updates are related to CRM integration. Here is the list of changes since April.
For Premium Members
👉If you are a Premium business user, service provider matches will be made available if you are part of the service provider program. This service provider match allows members to send a request for proposal to additional providers if they wish. Providers are matched based on services, location, and language. Turn on this special feature in your services admin area. Under settings, activate "Get more project requests." If the prospect has received 10 proposals, you can no longer engage with this opportunity. This means you need to act fast with the best prospects.
👉 Want to grow your network? LinkedIn is now making peer suggestions. This is an AI-powered custom list of recommendations based on mutual interests and activity. It's called "Premium Peer Suggestions." Let me know if you use this and if it is helpful.
👉 LinkedIn is now showing off premium features at the top of the feed to encourage you to sign up OR to remind you why you have already done so.
👉 Some AI features are available only for premium members. For example, a newer feature called "Ideas for your next post," it uses AI to consider your prior posts, engagement, profile, network, and trending topics to suggest. I will be checking this out and let you know what I think.
👉 Consider adding a "request services" button to the Services section of a premium profile.
For Creators:
👉 AI is creeping in everywhere! Look for suggested comments and now suggested emojis.
👉 I heard that "Answer a Question" is coming to the home feed / Start a Post section. That will be interesting.
👉 Look for "unique views" which are added to Post analytics. This is probably a better indicator than just "views" or "impressions," however, it's just an estimate.
👉 Video Tab Beta. You may remember that I am on the Beta test for this new TikTok-like feature. I believe that the feature is rolling out to more people. Find it on the bottom nav bar of the mobile app. Notice that the videos are in vertical format. As a Beta tester, I can't upload directly. I can post a video and send it to LinkedIn hoping they will add it to this special feed. I haven't done this yet. I will keep you posted.
👉 Creator mode is causing some confusion as the overall feature is being moved to become "available for all." For now, find it at the bottom of your analytics. Stay tuned.
Interesting for all:
👉 LinkedIn Games are here. I think game players will love it. Check out my post
👉 Bell 🔔 ringing upgrade. There are now 3 options for subscribing to creator posts. These choices include All, Most Relevant, and Off. Nice. Find everyone's bell at the Introduction Card of the profile (top of fold.)
👉 LinkedIn is now labeling AI-generated image, video, and audio content. Look for the (cr) label. I applaud this move.
👉 Messaging options are expanding. Press down directly on a message to find the options of reply, forward, share, or copy.
👉 Someone told me about new hotkeys on the desktop but I don't use hotkeys. Maybe I should figure these out if it saves time. What do you think?
👉 Look for the ability to "invite all" to an event. I am very interested in this, but it sounds like you need to be careful. I will investigate and send more info about this later.
👉 There are more AI features for your profile but I am not a fan, at least so far. You can now upload a resume and have AI place it in the LinkedIn profile sections. Here's my problem: your LinkedIn profile should be much more engaging and customized than a resume. I suppose it could help when doing the initial setup but be sure to modify with your insights and personalization.
👉 Messaging tabs are clarified and under "Focused" folder in Mobile under "Focused." Your folders include Focused, Other, Archived, and Spam. Basically, we will have easier messaging options on mobile. Read this article from Social Media Today.
👉 Searching for people is now more streamlined with fewer steps. Find the 1st, 2nd, and 3rd level filters directly as you start a people search.
May 🌸 Gratitude and Advice Corner:
👉 "Be the Friend First" on LinkedIn post
👉 I was so honored to receive the Top Voice designation from LinkedIn. Here is my post.
👉 Thank you to the NBB group. Our monthly training was about profiles and pages. Here is my post.
👉 Weekend reflections from this month. My post
👉 Gratitude for the "Women In Biz Education" group. I love speaking to this group. Post
👉 Grateful to clients for hiring us for Sales Navigator training in May.
👉 Thankful to clients for hiring us for event marketing and profile upgrades in May.
👉 Networking on LinkedIn? Check out LinkedIn's newest ad AND my post about LinkedIn Networking.
👉 I always love being on podcasts. Here is my post from today about a new interview.
Book Launch Update
👉 I am SO grateful for the "advance" readers and book team. So many people helped me launch this book. It was a wonderful group of colleagues and friends.
👉 Here is my book announcement post for Jumpstart. Post
👉 Here is the status update after one week including best sellers and top countries for sales Post
👉 I am happy to report that several people have contacted me about quantity orders.
👉 I love reading the reviews. Every review helps an author. Please consider writing one for me or any other author that you appreciate.
How to Buy?
Coming Up Soon:
👉 I am planning an Australia 🇦🇺 🦘 week in July. If you are from Australia and are interested in this, please contact me by replying to this email. Or if you have any good connections there, please reach out. I will be launching my new book there and also having some fun...More details to follow.
LinkedIn Profile Team Audit 🔍
Wondering how you are faring with YOUR LinkedIn presence or your team?
Let us audit your team and provide you with some valuable (and free) insights!
📘LinkedIn For Personal Branding - My Top Selling Book
Where to order:
🇺🇸 USA Amazon.com
🇨🇦 Canada Amazon.ca
🇬🇧 UK Amazon.co.uk
🇦🇺 Australia Amazon.com.au
Extreme gratitude ❤️ for the wonderful ♥️ book reviews:
I appreciate every book review. Testimonials and reviews are so important for authors!
I am happy to report that we are now up to 237 reviews for LinkedIn For Personal Branding: The Ultimate Guide.
My Recent LinkedIn Newsletter Articles
✅. How to Prepare Your Team for Sales Navigator ARTICLE
✅. 13 LinkedIn Power Tips for Employees ARTICLE
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✔️ Interesting Ways that We Help Companies and Universities: Did you know?
Our #1 focus at PRC is helping organizations, leaders, and employees to succeed in their mission by leveraging LinkedIn. This includes:
✔️ Company branding and re-branding
✔️ Sales and Business Development or fundraising
✔️ Hire Better. Hire Faster.
✔️ Thought Leadership and Visibility
✔️ Event Marketing
How else do we help Colleges and Universities?
✔️ Students: LinkedIn Training and online courses. Speaker for Career or Communication Classes OR at Career Events. Live or virtual.
✔️ Staff: Upgrading LinkedIn knowledge. Latest trends and insights. Live or webinar.
✔️ Alumni: Reunion or Special event speaker. Live or webinar.
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Like More Ways to Keep Current with LinkedIn?
If you love learning about LinkedIn, you will want to subscribe and get my newsletter articles sent to your LinkedIn message box!
1. Get access to Sandra's LinkedIn Newsletter (Versus this one which is the monthly feature update email).......... Subscribe here
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3. Finally, another newsletter for businesses.....called LinkedIn Business Power. Subscribe here
Thank you all - Happy Spring 🌸 🌼 🌹
Stay Safe and Healthy!
Sandra
PS Please feel free to reply to this email if I can assist you with LinkedIn.
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