LinkedIn for Personal Branding: The Ultimate Guide - updated for 2021

Express your unique personal brand and thought leadership on LinkedIn.  Your prospects are already looking at your profile - or your team's profiles - before and after the meeting or interview!

Sandra Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities.   

The ONLY LinkedIn book available that provides

• Personal branding strategy and pointers which inform the decisions you make on your LinkedIn profile. 
• Dozens of examples and case studies from real LinkedIn users. 
• A Brand new companion Reader Resource website with additional advice and “how to” links and downloadable documents.  
• Several unique “personas” and prompts to help you write the best possible personalized LinkedIn essay. 
• Six new chapters that focus on content and thought leadership

LinkedIn For Personal Branding: The Ultimate Guide will help you to:

• Be considered for more strategic assignments and business opportunities.
• Impress your prospects and clients.
• Increase referral activity.
• Create an authentic, personal, and compelling profile and content plan.
• Be found online > increase the likelihood of being contacted by recruiters or sales prospects.
• And much more.

This book is perfect for anyone interested in developing their personal brand using LinkedIn. Consider buying the book now for yourself or as a gift for a friend. Your career and business may depend on it! Links to both Amazon and Barnes & Noble are located on this site for your online purchases. Bulk purchases may be arranged with the author.